Each year around this time, we sell cases and cases and cases and cases… of our cases of plastic beer boots. Traditionally, sales have been to bars and restaurants for an annual Oktoberfest party, or to a very aggressive Midwest garage party. This year, however, we’ve taken a few orders from Mercedes and BMW dealerships. They’re buying our liter plastic beer boots and affixing their own branded Oktoberfest stickers.

That’s a fabulous idea. You too should buy a case or three and put your company’s logo on plastic beer boots, whether for a fall promotion or a sales incentive or whatever. Hey, if the local Beemer dealership is doing it, why not your company? Question is: are customers slugging a liter of beer before they test drive the new 3 Series convertible?